• Virtual tours have become one of the most important tools for selling a house. 92% of home buyers consider the addition of property photos to an online listing to be very important. (NDP Group, Sept 2000) The average online listing with a virtual tour receives 38% more views than listings without tours. (REALTOR.com® internal logs. July 2001)

• Virtual tours are like having a 24x7 open house – available online without agents or the home seller having to show the property. It’s a tool to help you and consumers pre-qualify properties, saving everyone time.

• The average virtual tour on REALTOR.com® receives an average of 13 hits per day and each scene gets four views per day. (Summary Tour Traffic Report, Internal logs. Nov 2001)

• More than 2 million people per month are using REALTOR.com®, the official site of the NAR. (Jupiter Media Metrix, Dec. 2001)

• Real Tour Vision™ is a PicturePath™ Partner with homestore.com™ which allows virtual tours powered by Real Tour Vision™ to be posted to the #1 real estate Web site – REALTOR.com® with more than 1.7 million listings. (Net Ratings, Sept 2001)

• In December 2001 the Homestore™ Network attracted 8.01 million unique users. Users spent 125.08 million total minutes and approximately 9.1 minutes spent per individual visit on Homestore ™ sites in December. (Jupiter Media Metrix. Dec. 2001)

• Roughly 50% of Homestore™ visitors are “actively shopping”. Of those actively shipping, 94% say they have found a home/homes that they are interested in on REALTOR.com®. (this means that, of our total visitors, just under 50% say they have found a home they are interested in.) (REALTOR.com® Web Site Visitor Survey, November 2001.)

• Internal survey data shows that users are more satisfied with their experience on REALTOR.com® than HomeAdvisor. (REALTOR.com-Homeadvisor Usability Comparison Test, October 2001.)

• Homes/properties are viewed over 400 million times per month on REALTOR.com®. (Jupiter Media Metrix, Dec. 2001)

• Homebuyers are becoming much more Web savvy. 60% of homebuyers are using the Internet to get home buying information. By 2005, Jupiter Research predicts that number will be as high as 80%. (NAR Jupiter Research Oct 23, 2001 Realty Times)

• Internet homebuyers are more educated and invest significant time investigating the housing market and financing options before contacting a Realtor. Internet buyers spend nearly three times as much time investigating real estate markets before contacting a Realtor than traditional homebuyers. By the time Internet buyers contact an agent, they have a good understanding of what they want, where they want to live and what they can afford. (2001 CAR study)

• Internet buyers spend 4.6 weeks investigating homes and neighborhoods before contacting a Realtor as opposed to 1.9 weeks for traditional homebuyers. (2001 CAR Study)

• Most Internet homebuyers (89%) use the Internet in the home buying process before they start to look for a specific home.

• Internet homebuyers start using the Internet very early in the home buying process and before selecting a real estate agent.

• Since Internet buyers typically have a good understanding of what they want, where they want to live, and what they can afford, they tend to look at fewer homes and buy faster.

• Traditional homebuyers spent over three times as much time looking for a home with a real estate agent than Internet buyers do (6.44 weeks versus 2.10 weeks)

• Traditional homebuyers look at nearly twice (15.08) as many homes with a real estate agent prior to purchase as Internet buyers (7.93). (2001 CAR Study)

• By the time Internet buyers contact a real estate agent they have often:

• Chosen the neighborhood they want to evaluate

• Narrowed their choice of homes

• Come up with a list of homes they want to see

• Understood what they can afford and what their mortgage options are

• 78% of Internet homebuyers found their Realtor on the Internet. By the contrast, most traditional buyers find their real estate agent as a result of farming, referrals, advertising or sign calls and 23% of Internet homebuyers found the type of house they wanted on the Internet.  (2001 CAR study)

• Additionally, Internet homebuyers act quickly and purchase a home in less time than do traditional buyer. (2001 CAR Study)

• Nearly all Internet homebuyers (96%) are very likely to use the Internet the next time they purchase a home. (2001 CAR Study)

Internet homebuyers on average purchased a more expensive home than traditional homebuyers ($403,752 versus $321,950). (2001 CAR Study)